تجارت خانوادگی

کتاب: از گریوی بپرس / فصل 6

تجارت خانوادگی

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CHAPTER 4

FAMILY BUSINESS

IN THIS CHAPTER, I TALK ABOUT FAMILY, FORGIVENESS, FAIRNESS, AND THE BEST DECISION YOU’LL EVER MAKE.

I write books for many different reasons, including the financial incentive, the extra exposure it offers . . . and okay, yes, my ego. But one of my driving forces when I get an idea for a book is: Can this actually help somebody? Could it change the course of someone’s life? Crush It! did that. Seven years after its publication, I still get hundreds of emails from people telling me how that book inspired them to follow their dreams. I hope this chapter could be that powerful for anyone in a family business or considering going into one.

I’ve run two family businesses, the first with my father and the second with my brother. They’re as complicated as business gets. One of my favorite cautionary pieces of advice is that one of the best ways to go out of business is to make emotional decisions, to get romantic about how you make your money, or to let your emotions get in the way of the task at hand (see Chapter 10 on Facebook ads for an example of how emotions can hold people back and create openings for other, less emotional operators). I say that, and yet I know there is nothing more emotional than dealing with the conflicts that arise within family businesses. There isn’t a week I don’t get emails asking, “How can I get Dad to let me try something new?” Or, “How do I convince my mom to join the twenty-first century?” Believe me, I’ve been there and I feel you.

I try to tread lightly because every situation has its own dynamics and variables, but there is one thing I can say that I hope is universally helpful no matter what kind of situation you’re in: If you and your family love each other more than you love the business, you will succeed. There’s no question in my mind that that has been the bedrock of why it worked out so well for us. In addition, we’ve put a lot of hard work into the relationships themselves. I often wonder what my relationship with my dad and brother would look like if we weren’t in businesses together. I know no other way of relating to my father, but there was a time when we were growing up that my brother and I had a more carefree dynamic than we do now that we’re in the trenches together. At one point we had to start scheduling non-work-related meetings to rekindle our brotherly relationship away from the workplace.

Most people will advise families not to risk family harmony by going into business together. I totally disagree. I say if you have the opportunity, go in headfirst. I’m passionate about this topic and have spoken to a lot of people about it over the years, and even the five to seven dozen I’ve met whose foray into business caused their families to explode like atomic bombs—to the point where they weren’t speaking to each other, sometimes for years—even they eventually admitted that they were grateful for the time they had gotten to spend day in and day out with those family members. For that reason, I feel comfortable telling you that if you’re debating whether to take the leap, it’s a good decision and you will not regret it.

I can honestly say that there’s nothing I’m more grateful for in my professional life than the opportunity I’ve had to work with two of the people I love the most in the world. It hasn’t always been easy. It has taken a ton of emotional equity and enormous amounts of empathy, self-awareness, and compassion. But it has also honed my communication skills in a way I can’t even quantify. Who needs Stanford or Wharton when you’ve got a family business to school you? Despite the days I cried in my dad’s office, despite the hard conversations I’ve had to have with my brother, I think I’m the luckiest man alive to have what I have with them.

Will you force your children to partake in the business like your dad? Will you be disappointed if they don’t want to?

How important is it for your significant other to share your entrepreneurial vision? What was Lizzie’s impact on building your empire?

How did you deal with the specific challenges of working in a family business?

Has any business challenge ever tested your relationship with AJ, and if so, how did you work through it?

What do you think AJ has learned from you in business?

If your kids want to join the family business, will you start them at the bottom?

I’m in sales for a third-generation residential construction company and getting my “at bat.” How do I increase business but keep old minds happy?

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