موسیقی

کتاب: از گریوی بپرس / فصل 21

موسیقی

توضیح مختصر

  • زمان مطالعه 0 دقیقه
  • سطح سخت

دانلود اپلیکیشن «زیبوک»

این فصل را می‌توانید به بهترین شکل و با امکانات عالی در اپلیکیشن «زیبوک» بخوانید

دانلود اپلیکیشن «زیبوک»

فایل صوتی

برای دسترسی به این محتوا بایستی اپلیکیشن زبانشناس را نصب کنید.

متن انگلیسی فصل

CHAPTER 19

MUSIC

IN THIS CHAPTER I TALK ABOUT THE NUMA NUMA SONG, NEW REVENUE STREAMS, AND MAKING YOUR FANS FALL IN LOVE WITH YOU.

I would have lost an enormous amount of money if a year ago you had told me that I was going to write a book called AskGaryVee, and one of the chapters was going to be about music. I would have made a bet against that for money that matters. Yet as Stephanie Land, my writer, and the rest of the team and I worked to pull together the material for the book, we discovered that I had answered a number of questions about music. Who knew?

Most people who care about the art form do not respect my relationship with music. I have no musical talent and my contemporaries often disrespect my taste. One of my favorite things to do is put a favorite song on continuous loop and listen to it for five to seven hours. I once listened to Bone Thugs-n-Harmony’s song “1st of tha Month” through the entire train trip from Boston to New York—and I didn’t take the Acela. While making the final edits of this book I listened to Drake’s “Back to Back” on loop. But you’ll also find Lionel Richie and Cyndi Lauper jams on my iPad.

This is fun for me. I don’t have amazing passion for the indie or the hip-hop scene, but I am excited to see how many musicians have real talent mixed in with entrepreneurial DNA, and I’m passionate about seeing how the changing marketing and communications landscape has provided opportunity for them.

Think about it. Would anyone have ever heard of “Dragostea din tei” if it weren’t for Gary Brolsma? You’re probably thinking you still haven’t heard of it, but you have. It’s more commonly known in this country as the Numa Numa song, and Gary Brolsma is the guy who uploaded a home video of himself lip-syncing to it onto the Internet back in 2004. The song went on to become an internationally bestselling single, and while the band who wrote it, O-Zone, split up, Gary Brolsma endures and, according to his website, continues to make music and videos. Carly Rae Jepsen, whose new pop album is being called one of the best of the decade, had been writing and recording songs in Canada for several years before Justin Bieber and Selena Gomez first tweeted about her catchy song “Call Me Maybe” and created the famously goofy YouTube dance video to go along with it that turned her into an international star. So you know how I’m always saying that you don’t want to obsess about how many followers and fans you have, but rather about who your followers and fans are, and that the quality of your content and engagement with them is everything it should be? That’s why.

It used to be that in order to get any attention you had to make a thousand demos and pray that some music producer would bother to listen and sign you up for a record deal, after which you were at the mercy of the label. But now aspiring musicians have far greater control over their careers, and many more avenues they can take to get their music heard. They don’t have to please record labels anymore. They just have to please their fans.

Do you have any idea how many bands and artists have been able to break out and become profitable because they knew how to use social media like Vine and YouTube to reach their audiences? These are the same bands that would never have been able to get so much as a meeting with a major label fifteen years ago. For sure there are fewer artists who go platinum, but the long tail has gotten even longer and allows a greater number of performers to make money.

That’s why I don’t understand why so many people continue to bemoan the fate of the music industry and complain that musicians can’t get a fair shake. They sure as hell can. If they hustle, that is. They just have to stop thinking of themselves as artists and start thinking of themselves as a business.

Since music itself doesn’t create income anymore, what advice do you have for musicians wanting to make their living playing music in the twenty-first century?

As a private music teacher I have limited hours to teach. Thoughts on how to increase my income and brand?

I’m a music producer. How can I use social to promote my content?

I’m holding back tears and my heart is heavy because the Seahawks lost and I bet $225. That’s like four Xbox games and an Arizona iced tea. I’ve listened to Drake, the Weeknd, Jhene Aiko, and even PartyNextDoor, but the pain is too much. How do I cope?

How would you suggest an indie artist use his or her marketing money when royalty checks come six months later?

مشارکت کنندگان در این صفحه

تا کنون فردی در بازسازی این صفحه مشارکت نداشته است.

🖊 شما نیز می‌توانید برای مشارکت در ترجمه‌ی این صفحه یا اصلاح متن انگلیسی، به این لینک مراجعه بفرمایید.