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کتاب: از گریوی بپرس / فصل 8

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CHAPTER 6

HUSTLE

IN THIS CHAPTER I TALK ABOUT THE VALUE OF KEEPING YOUR MOUTH SHUT, MY FORMULA FOR GOOD HEALTH, AND HOW TO MAKE TIME WHEN YOU DON’T HAVE ANY LEFT.

Here’s a question that no one has yet asked me: What is the one tangible thing people can do to change the direction of their lives?

Hustle.

Anyone who follows sports, and especially drafts, knows that a less gifted competitor can outplay even the most naturally talented athlete if that competitor has more hustle. Similarly, it’s hustle, not talent, that is the differentiator between entrepreneurs who succeed and those who don’t. I have never seen anyone increase his or her natural talent, but I have seen people transform themselves by increasing their hustle. Of course, if you’re born with a healthy dose of it woven into your DNA, you’ve got a terrific advantage. But the great thing about hustle is that if you’re not born with it, you can get it. It’s the most tangible, most easy-to-get entrepreneurial quality because you’re in complete control of it. If you’re not self-aware, you’re somewhat dependent on other people being honest enough that you become cognizant of your strengths and weaknesses. I’m not even sure it’s possible to teach yourself to be more intuitive. But if you want to turn up the hustle, you just have to spend more time doing whatever it is that takes you where you want to go. You just have to be willing to do more than the competition. And you have to do it every single day. It’s like career calisthenics, something people can directly apply to their work lives and see results. It doesn’t guarantee you will succeed—plenty of hardworking people don’t—but it will guarantee that you won’t ever torture yourself with thoughts of “Should’ve, would’ve, could’ve.” Because you’ll know without a doubt that you put your heart and soul and sweat all in.

I’m self-aware enough to know I have a lot of talent, but it’s my work ethic—my hustle—that has been a substantial backbone to my success. I will outwork anyone. How about you? You can be a phenomenal content creator, but if you lack passion or a willingness to sweat there is someone else out there who is going to make more opportunities for herself and more money than you. Don’t let that happen. Put down Clash of Clans. Binge-watch Game of Thrones or Walking Dead next year. And get to work.

How do you define hustle?

Is hustle something that can be taught?

What’s your number one piece of advice for marketing a lean, local, city-based social start-up?

What is your advice for small business owners with limited budgets? Local listings, SEO, writing content, social media?

What would you do if you were starting over and trying to get the name GaryVee out there today?

When you have a billion-dollar potential business plan without financial resources and inventory, where do you start with funding?

Do you respond to posts, tweets, and messages yourself, or do you get your staff to do it?

Do you work seven days a week?

How do you avoid procrastination so well?

Are you a morning person?

How do you deal with burnout?

What are your practical HustleHacks when it comes to diet, sleep, and your daily routine? How do you maintain energy and brainpower while hustling nonstop?

You’ve said you watch us fans of the show and can tell if people are hustling. How? Engagement, frequency, or gut?

We spend so much time pouring our creativity into projects for our clients that when it’s time to shift gears and focus on our own brand, we’re exhausted. How do you keep the fire burning for both?

Do you ever get sick, and if so, how do you still hustle through it?

Is it possible to hustle the way you do anywhere outside the United States?

What’s the biggest “but” you hear from others that holds them back? What is your “but” and how do you get off of it?

Isn’t working long hours an old-school mind-set? Why not focus on building wealth via passive income?

What athlete, past or present, embodies hustle for you?

How do I get a job working for you?

How do you balance speed/hustle with patience?

How can you claim “family first” but work nineteen hours a day? How can you be a good dad/hubby and rarely be home?

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