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کتاب: از گریوی بپرس / فصل 19

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CHAPTER 17

SELF-AWARENESS

IN THIS CHAPTER I TALK ABOUT REACHING HIGH WITHOUT DELUSION, THE BIGGEST DECISION I’VE EVER MADE, AND WHETHER IQ OR EQ IS MORE IMPORTANT FOR SUCCESS IN BUSINESS.

This chapter means a lot to me because I think the topic of self-awareness doesn’t get enough attention. And yet, if there’s one thing that’s helped me win over the course of my career . . . well, I’ve said that about hustle and gratitude and all kinds of other traits discussed in this book, haven’t I? Whatever. This is another characteristic that has really worked for me. If I could sell a formula made up of gratitude, empathy, and self-awareness, it would be my billion-dollar coconut water idea.

My self-awareness is one of the reasons why I can comfortably say outlandish things and make hyperbolic statements. I know what people think of me, and I know that the same things that draw people to me turn others off and keep them away. I’m okay with that, because I think I can help more people and get my point across better when I’m my unfiltered self.

Knowing how you come across to others can often give you an advantage as an entrepreneur. Take sales, for example. You can set the tone in a scenario, anticipate how other people might react, and thus be prepared to address their concerns and questions even before they’ve been able to articulate them. It’s a really valuable tool to have in your communication tool belt, and it’s something I look for and admire in others.

Self-awareness is underestimated now, but I know someday when I’m in my fifties, sixties, or seventies, it will be the subject matter of the day. If there is a chapter in this book that you would read twice, I’d ask that this be it.

What are some easy ways to become more self-aware?

What’s the most common mistake founders make when building a consumer-focused business?

It’s good to understand our talents and weaknesses, but I fear we’ll get trapped into a mind-set of telling ourselves that there are things we can and can’t do. Poet Robert Browning said, “A man’s reach should exceed his grasp.” I want people to try lots and lots of things. I don’t want people to tell our children what they are and aren’t good at. How can you incorporate that idea into your discussion about self-awareness?

Do you have any tips for presenting your consulting services to a potential client? PowerPoint? Video?

How does humor play a role in business, if at all?

What was the biggest decision in your life that made you successful today?

What was the toughest thing you’ve ever had to do for your career?

How do I keep low self-confidence from keeping me from succeeding?

A lot of small businesses fail because they refuse to accept when they’re not good at something and insist instead on doing it themselves. How would you suggest telling someone they need to stop?

Do you think it is necessary to have an outgoing personality to be a successful entrepreneur?

How do I overcome my people-pleasing nature?

You get very personal when building your brand with the public. How personal is too personal? Where do you draw the line?

What do you think is more important in business, IQ or EQ?

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