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II - Create Your Pillar

6 - First, Do This

No matter what kind of influencer you want to become, everyone must start with this step: create a Facebook business page.

Facebook is the cost of entry to building a personal brand. Do not try to tell me that you don’t have to do it because you’re targeting the twenty-two-and-unders, who are not on Facebook in the same numbers as older groups. As you’ll see, the strides Facebook is making in video make it likely that it’s about to become more appealing to those young viewers. You want to be waiting for them when they start opening Facebook accounts. Facebook will get to the young demo; you can count on it. Don’t ever underestimate Mark Zuckerberg, and don’t ever bet against Facebook.