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CHAPTER FOURTEEN

What happens next?

Today, cinema audiences are much smaller (and usually younger) than the audiences of the ‘golden age’. Many of the ‘picture palaces’ are now ‘multi-screen’ cinemas with four or five small cinemas inside one building.

Today’s films appear on video, and then on TV, after they have been seen by cinema audiences.

But some old films don’t look so good on TV. Cowboy films are an example of this. The wonderful scenery in films like How the West Was Won needs a large screen to show it at its best.

Television can’t do it. For many people, the cinema is still the only place to watch a film.

One of the cinema’s newest ideas is IMAX projection. A screen 19 metres high and 15 metres wide, and excellent sound, makes an audience feel that they are ‘really there’.

IMAX DOME theatres have a big, 30 metre screen which puts the audience right in the centre of everything that is happening in the film.

And with IMAX 3D, people find themselves reaching out to try and touch what they can see, it is so real!

There are nearly 150 IMAX theatres in different countries all over the world, and more are being built every year.

So this is cinema today.

And as Al Jolson said in The Jazz Singer, ‘You ain’t seen nothing yet!’